The goal of any bar is to sell the most drinks and make a profit. These drinks include cocktails which is why it is important to create a cocktail menu that will sell your drinks for you. Your menu is the first thing your customer sees when they are in your establishment. Whether you are creating a new cocktail menu or rebranding your old one, you need to ensure that it will help boost your sales.

Here are tips you can use to create a cocktail menu that will blow your customer’s mind and pocket.

Think about your target

You need to think about your target market. This will help you figure out what the contents of your cocktail menu will be. While analyzing your target market, also look at the drinks that sell. Analyzing your market will help with your inventory as you will not stock drinks that will not sell.

Keep the drink menu separate

The worst thing you can do is to mix your menus. You need to keep your drinks menu separate. This will ensure you do not overwhelm your customers by having a bulky menu. Having everything on one menu can make customers have a difficult time choosing drinks which will lower your drink sales.

Do not crowd the menu

Now we focus on the details of the menu. You need to think of the cocktails you will have on the menu. On one hand, you do not want to overwhelm your customer. On the other hand, you want customers to have all your cocktails. You need to put a some of your cocktails on the menu. The number can be determined by the type of alcohol you choose to focus on. However, do not make the cocktails too few that the customer will have to look for alternatives elsewhere.

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Keep updating your menu

Remember all those cocktails you have? Why not rotate them on your cocktail menu? You can have weekly cocktail specials where customers can get certain cocktails on specific days. Ensure your cocktail menu is constantly updated and drinks that hare no longer offered are removed while new ones are added. Customers get frustrated any time they choose a drink and find out that it is no longer offered yet it is still on the menu.

You can try having your cocktail menu change according to the season. That way, some drinks will be unique to the seasons.

Creativity

Your creativity is important when it comes to your cocktail menu for two major reasons.

• You need to have a cool cocktail name that appeals to your customer. The name of a cocktail is a determinant in whether a customer will select a particular cocktail. There is only one rule when it comes to cocktail names and that is to be creative.
• You need to have drink descriptions that will give the customer a visual on what to expect. Have a short but clear description of the cocktails. Also ensure you list the ingredients. Listing the ingredients will help keep the customer informed in case they have a particular allergy. Also, use words that will upsell the drinks. These include words like fresh, smooth, savory among others. However, ensure that the descriptions are not too long or they will put off the customer.

Ensure the price is right

The pricing of the cocktails will determine how many will sell. With the right pricing, customers will be more inclined to purchase cheap drinks without feeling like there is a dent in their pockets. Different drinks should generally have varying prices that will help distinguish one from the other.

It is advisable not to include currency signs with the amount. Also, customers are inclined to buy more when they see the price as a single digit instead of doubles. You can also avoid using dotted lines guiding the customer’s eyes from the drink to the price. Instead, find a way to put the price directly next to the drink.

You should not only have cheap drinks. You can place high-end drinks strategically on the menu where they will attract attention.

No calories

The last thing a customer wants to see on a cocktail menu is the number of calories. While it is great to strive to lead a healthy lifestyle, you might find that your customers shy from getting drinks. This is especially if your target consists mainly of ladies. Instead, you can put a low calorie section in the cocktail menu.

You can put 150 different drinks on your menu and price them as cheap as $10, but are they going to sell? With these tips, you are on your way to having a flourishing bar business. All that is left now is to serve your customers with a smile and keep the creativity flowing. Customer’s curiosity will fuel your income since they will be eager to spend on your smooth and delicious cocktails.